Four live landing pages test demand for two candidate products before we commit engineering time. Each page is a real, working sign-up front — the product behind it is deliberately not built yet. Visitors self-select; their clicks and sign-up attempts are the signal. This index is internal (Eric / Thom) and sits outside the experiment funnel.
Maximize sourcing velocity with a human-centric succession solution — aimed at lower-middle-market acquirers searching for one company.
Open experiment →Run multiple acquisitions without the Excel silos — the workflow message for serial LMM acquirers.
Open experiment →Ask your data room anything — the AI-native diligence message for dealmakers who already run their own diligence.
Open experiment →Run due diligence yourself — no enterprise contract required. Tests self-serve willingness to pay in the core M&A motion.
Open experiment →How it works: the public front door routes each visitor to exactly one experiment (2 vehicles × 2 messages), so traffic splits cleanly and nothing is double-counted. Signals aggregate into the readout, which applies the pre-committed decision rule. This internal index links directly to each variant and does not join the funnel.